Last updated: June 27, 2026
Crema is built to need as little of your information as possible. In short: we do not collect any personal data.
Nothing. Crema has no user accounts, no login, and no analytics or tracking of any kind. We do not see, store, or transmit your activity.
Your saved shades and profiles are stored only on your phone. They are never sent to us or to any server. A normal device backup (iCloud) may include them, under your own Apple account, which we do not have access to.
If you use “match from a photo,” the image is read on your device to sample a color. Photos are not uploaded or stored by us.
In-app purchases are processed entirely by Apple. We never receive your name, card, or payment details. Apple reports only whether an unlock is active, tied to your Apple ID.
Crema is suitable for all ages and collects no data from anyone, including children.
If this policy ever changes, the updated version will be posted on this page.
Questions about privacy? Email eric@coherive.com.